The One Word Every Medical Communicator Needs for Persuasive Writing
DOI:
https://doi.org/10.55752/amwa.2026.512Abstract
When medical communicators want to persuade an audience, they may resort to the growing trend of using promotional language. This language has been linked to greater success in grant funding, publication impact, and media attention. However, promotional language also comes with the risks of overhyping, misreporting, or misrepresenting information that can undermine scientific rigor, tarnish authors’ reputations, and erode trust in science. To avoid these risks, medical communicators can use the persuasive power of the simple word because.
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