The audience many medical writers may primarily serve is the scientific/medical community. However, there is a growing demand of society at large and of patients in particular that the science they support with their taxes and with their out-of-pocket expenses is explained to them. They want to know what scientists work on and what relevance their work has. They want to understand why a new drug that comes at a higher price is apparently better than established cheaper products. With the growing demand of informing nonspecialists and the public comes an additional responsibility for medical communicators. We need to continue finding and defining best practices in communicating science to nonexpert audiences.
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