Legal and Ethical Issues in Technical Content Marketing
DOI:
https://doi.org/10.55752/amwa.2022.126Abstract
Writers working in industry and contracting are often involved in the writing of technical content marketing for products, services, and personal freelance businesses. In this article, writers in technical industries are introduced to the legal and ethical issues of technical content marketing and advertising, which covers intellectual property, truth in advertising, comparative and competitive advertising, and customer reach. The goal of this article is to provide writers with a better understanding of these legal terms and concepts as well as ethical issues that influence technical content marketing strategy and practice.
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